In layman’s terms, SEO is a way or organizing content on your website that boosts its search engine rankings to that it can be found by more people online and in turn bring more customers who want to buy that websites products or services. When we say Sherwood Park SEO, it is an acronym, and stands for search engine optimization and encompasses all search engines including Google, Bing and Yahoo.
While it is a straightforward concept, optimizing your websites content requires some thought. You have to to ensure Google and other search engines understand what your website is about and have engaging content in place. Google have changed their algorithms continually over the years to ensure only the best sites rise to the top of their rankings, so one of the first rules of good SEO is to create great content.
How Does SEO Work?
SEO is often thought of like magic or some kind of voodoo but is just misunderstood; SEO is based on the content you feature on your site, the most logical and natural content, the better chances it will be found, viewed and shared by other people online. 90% of all online activities begins with searches, certain phrases and keywords are repeated many times by people searching online. Search engines use detailed algorithms to look for these terms on your website within the content you have created and then place it in their search engine listings after determining the topic of your page or site. Link to your site from other authority trusted sites is also important to give your site a boost in the search engines.
Why SEO Is Important
If you are selling a product or service online, you need to invest in SEO. It will help boost your online presence and leads to more sales. The great thing about SEO is that you can measure your success and track your conversions to how your campaign is performing for you. Many people have an aversion to online ads, so SEO proves to be a better way to reach people, studies have shown that 70 – 80% of internet users ignore paid as now and scroll right past them to the organic results.
SEO can prove to be a very effective way to reach a bigger audience and drive more traffic to your website.